Where communication breaks—and where design can help

Grace’s customer journey reveals repeated moments where spoken interaction is assumed, from attracting attention to collecting feedback.

Vendor journey

Emotional confidence → Design opportunity

Grace’s emotional journey while serving a customer Confidence begins low while attracting customers, improves during recommendation, falls to its lowest point while taking the order, rises sharply during payment confirmation, then settles into uncertainty while handling feedback.
01Cannot call out
02Gestures help
03Hard to verify
04Shared “OK”
05Extra explanation
01

Attracting customers

Grace cannot call out to attract passing customers.

Opportunity

Use sound and attention sensors to trigger a private vibration alert when nearby activity may require her attention.

02

Recommending items

She recommends products through pointing and simple gestures.

Opportunity

Detect when a customer approaches or speaks, then surface preset recommendations and visual responses.

03

Taking the order

Orders and special requests can be difficult to confirm accurately.

Opportunity

Recognize common gestures and convert them into visible item selections for mutual confirmation.

04

Confirming payment

She cannot state the price verbally and relies on “OK” gestures.

Opportunity

Display the total price and payment status on the apron’s flexible screen.

05

Handling feedback

She proactively asks customers for feedback, but follow-up can require extra explanation.

Opportunity

Offer simple visual prompts and quick rating choices to support two-way feedback.

Customer evidence

Survey snapshot and interview comments

Customer profile

Participantsn = 200
44% men56% women
Audience90% students
90%
6%
4%
Visit frequency
  • 27% High
  • 55% Medium
  • 18% Low
Recommendation80% promoters
80% promoters15% passive · 5% detractors

What customers say

“Ordering takes a little longer, but the vendor is welcoming. I’m happy to support them.”
“The food is great. Communication takes extra effort, but the service is thoughtful.”
“The food is fine, but ordering feels complicated and less convenient.”
“I understand the situation, but the interaction can feel awkward when more explanation is needed.”

Core insight: customers are generally supportive, but communication friction still slows ordering and increases uncertainty.

Questionnaire survey of 200 participants at Dushu Lake Campus, Soochow University. Percentages reflect this project sample.